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According to one label source, paid streams are divided by 1,250 plays, free streams are divided by 1,875, and programmed streams - like Pandora and other digital radio sources - are divided by 2,500. Pandora became part of the mix in 2017.īillboard most recently revised its Hot 100 formula in 2018. By, February 2013, Billboard added YouTube plays for official videos or user-generated clips that incorporated authorized audio. Streams from on-demand data services like Spotify and Apple Music were added in September 2012, but labels were initially divided over whether YouTube should be included, with some worried that user-generated videos for some viral hits would have undue influence.
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In late 1991, the formula got an upgrade with unit counts from what was then called SoundScan, and monitored airplay from Broadcast Data Systems, then a Billboard division. Since Billboard introduced the chart in 1958, it always mixed sales and radio data to determine songs’ relative popularity. Rules exist, but good luck finding a copy of the Nielsen Music chart bylaws anywhere, although labels are informed of the formula.
To decode the rapper’s assertions requires a deep dive into one of the most walled-off processes in the entertainment business: Billboard’s Hot 100 rules. In fact, on the less complicated formula that governs the Billboard 200 album chart, 1,250 paid streams equal one album sale, but the Hot 100’s blend, which also includes radio play, is fuzzier (Billboard published a handy explainer today). Indeed they do, because the sale of a download, a purchase of, say, 99 cents, entitles an artist to a percentage typically of 10% or more, versus a stream which counts as a fraction of a penny. “Sales count for more than streams,” responded Grande on Instagram. … You got caught cheating redhanded.” The rant garnered 4.5 million views within three hours. Of Billboard’s chart engine, Nielsen Music/MRC, 6ix9ine says: “You can buy No. He doesn’t make mention of Bieber by name. Today (May 18), 6ix9ine is crying foul, asserting in a four-minute-long Instagram story rant that an unnamed entity working on behalf of Grande who, along with Bieber, is managed by Scooter Braun, purchased 60,000 units of the song “at the last minute” using six credit cards in order to boost the song’s chart position. As of this writing, 6ix9ine’s video count has topped 180 million views per the count on the clip’s YouTube page. As of Saturday, YouTube had not yet validated that “GOOBA” had earned that distinction. Within a day of its release, a press release issued by technology-driven music company Create Music Group claimed that “GOOBA” surpassed Taylor Swift’s “Me” and Ariana Grande’s “thank u, next” as the fastest video by an American artist to reach 100 million views. That came hours later when “GOOBA” hit YouTube and DSPs. So when the New York native took to Instagram Live on May 8 and instantly drew 2 million viewers for what ended up being a 15-minute stream, all metrics seemed to point to a big debut once he had new music ready to drop. Rapper 6ix9ine’s early release from a two-year sentence - handed down as part of a deal with federal law-enforcement officers in which the 23-year-old (whose real name is Daniel Hernandez) turned on gang members and pleaded guilty to nine federal felonies including racketeering conspiracy, firearms charges and narcotics trafficking - meant anticipation was high for his return.
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